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It occurred to me today that newspapers have been chasing the wrong monetization strategy.  Actually, that thought occurred to me a number of years ago… what really occurred to me today was how their monetization solution is really sitting right in front of them.  It's not paywalls or some other wall format (see below) but …

When I talk to publishers the most frequent question they have is "how do we monetize our mobile offering?"  It's rarely an easy question to answer and I've learned there's never a one-size-fits-all response.  But there is a solution for everyone, and at its root it comes in two parts:  1)  Fitting your mobile objective …

The Los Angeles Kings captured the Stanley Cup for the first time in their 45- year history by addressing all the needs of a championship hockey team in the post-lockout era: great young goaltending timely goal scoring, and most importantly… the play of the team has been greater than the sum of its parts Putting …

I’m very pleased and proud to announce the launch of Mobile Media Blueprint and would like to sincerely thank you for taking a few minutes to see what we’re about.  I hope in the days and weeks ahead we’ll have the opportunity to speak directly about your company’s mobile strategy. Mobile Media Blueprint is born …